WORLD RANKINGS of Forklift Truck Brands
The German industry journal DHF Intralogistik has carried out its annual World Ranking list of materials handling vehicles based on the final sales figures of the top 37 brands in the period 2010/11.
Author of the report, Dipl.-Ing. Wolfgang Degenhard, concludes that globally, the markets for materials handling vehicles benefited in 2010 from economic recovery at a regional level. Following the sharp downturn of 37% in worldwide order intake, down to 547,000 units in the previous year, the world market recovered in 2010, rising 45% to roughly 794,000 units. “It remains to be hoped that the prevailing economic situation does not put the brakes on this upturn too sharply,” says Degenhard.
Unlike the conventional method for determining market shares, which is based on unit sales, the DHF journal believes that a clearer picture is obtained when total sales revenue figures are used – since the average price of individual motorised industrial trucks can range from just a few thousand euro – e.g., for an electric pallet truck – to over a million euro for a top-of-the-range reach stacker container handler.
TOYOTA top global brand
Toyota once again comes top of the world rankings. With revenues from the sale of materials handling vehicles amounting to €4,172 billion in the 2010/2011 financial year, this supplier became the only corporation in its sector to cross the four billion euro threshold, once again establishing its position as world market leader for motorised industrial trucks.
According to DHF, in the last financial year Toyota Industries Corporation has sold more than 153,000 units in its materials handling division. That equates to a growth rate of 38% compared to the previous year.
The KION Group, a global player in the forklift and warehouse equipment sector, is still the acknowledged market leader in Europe. The group, founded in 2006 and headquartered in Wiesbaden, Germany, is the umbrella company for the Linde, STILL, Fenwick, S.A.R.L., OM and Baoli forklift brands. Last year KION brought the forklift truck and warehousing technology division of Voltas of India into a new Joint Venture in which the KION Group holds a majority share. KION refers to the products from Linde and STILL as ‘global brands’ while the other products are grouped under the heading of ‘regional brands’.
Having brought the Chinese brand Baoli under its wing in January 2009, the KION Group is now also the largest foreign manufacturer of forklift trucks in China.